Poppett like it’s hot: How Gerringong jogger Tanya Poppett became fitspo’s next big thing

Posted on 04/25/2020

How a school teacher became fitspo’s next big thing Picture: Adam McLean
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Poppett hits the equipment at Port Kembla’s MM Beach. Picture: Adam McLean

Picture: @tanyapoppett, Instagram

Picture: @tanyapoppett, Instagram

Picture: @tanyapoppett, Instagram

Picture: @tanyapoppett, Instagram

Picture: Adam McLean

Picture: @tanyapoppett, Instagram

Picture: @tanyapoppett, Instagram

Picture: Adam McLean

Picture: @tanyapoppett, Instagram

Picture: @tanyapoppett, Instagram

Picture: @tanyapoppett, Instagram

Picture: @tanyapoppett, Instagram

Picture: Adam McLean

Picture: @tanyapoppett, Instagram

Picture: Adam McLean

DREAM TEAM: Poppett credits much of her page’s success to the “good eye” of Renaud-Roy (above). Overseas engagements are expected to occupy the fitness guru for much of the year, but she will return to home turf in March to lead a class at Kiama’s Healthy Livin Festival.Picture: Adam McLean

Picture: @tanyapoppett, Instagram

TweetFacebookHow a school teacher became fitspo’s next big thinghttps://nnimgt-a.akamaihd苏州夜场招聘/transform/v1/crop/frm/35ns5Wme2fedmBqQ6qZE6iD/6b025887-fcda-44ec-b457-51110f629d70.jpg/r12_355_4987_3166_w1200_h678_fmax.jpgIt started with a free pair of running shoes.life-style, Tanya Poppett, Instagram, teacher, fitspo2018-02-05T05:30:00+11:00https://players.brightcove苏州夜场招聘/3879528182001/default_default/index.html?videoId=5724473974001https://players.brightcove苏州夜场招聘/3879528182001/default_default/index.html?videoId=5724473974001The most successful fitspo builds a bigenough audience for its creator to be considered an authority. As with celebrity endorsements, companies court these “influencers” with free goods and sometimes more – experiences, contracts, payments – in the hope that their products and their brand will make it onto their feeds, and onto the wishlists of their thousands -sometimes millions – of followers.

Poppett won the running shoes.

As Geoffroi Renaud-Roy – her boyfriend of five years – tells it, she was ecstatic.

“You should have heard her,” he says. “That first pair of shoes she won. She was jumping everywhere, screaming.

“Since then, even after all thesuccess she has had, she has never been that happy.”

Picture: Adam McLean

Four years on, Poppett herself isthe one with the influence.From a page that began with a few short workout videos intended for friends and clients (Poppett is also a fitness instructor), more than 366,000 people now look to her for motivation, and the opportunities are rolling in.

Her empire includes a slice of the proceeds from three week-long fitness retreats she will lead in Thailand and Bali this year for a Melbourne-born company, Active Escapes.

She has her own app –Train With Tanya –and endorsement deals with a kitchen appliance company and a fitness equipment provider.

Last year she traveled to Italy to film virtual personal training workouts for the interactive fitness platform iFit. From their treadmills, itis Poppett that the app’s subscribers will seejogging up ahead, rounding onto a jaw-dropping stretch of the Amalfi Coast.

Part of her –their – success came from their preparedness torefuse endorsement deals that might have been off-putting to followers.

They made a decision early on, to only work with“tier one”companies, Renaud-Roy says.

“At the beginning we had a lot of companies contacting us to say, ‘promote slim tea for so much’. Or a lot of products that are just bullsh-t – protein powder, things like that that Tanya didn’t like.

“She didn’t want to be a sellout or sort of promoting things that she didn’t fully, genuinely endorse herself.”

“There was a lot of‘no’s’ -refusal of the offer.It wasn’t difficult because she hada good job as a teacher, I’m an engineer myself. We’re very comfortable we have a good lifestyle. There’s no pressure. we didn’t try hard to just go crazy for it. We just took our time.”

Renaud-Roy has seen the number of followers on Poppett’s page go down, as well as up. He knows they’re in a fickle game, and that the audience could dry up tomorrow.

All the more reason,he says, to take the opportunities while they come–the overseas travel. The free running shoes.He’s seen it firsthand how muchhappiness there can be in that.

Tanya will be at the Healthy Livin Festival in Kiama on March 3 and 4. More information here.

Illawarra Mercury